Watchlover : 12-Step Program

Your watch, like your wife, is a signal of your taste. Some men will go through life with only one and die with it on their wrist. Others, who can afford it, will collect.

I once heard of a man who had just bought himself a fabulous vintage wristwatch, and to celebrate, he had sex with his girlfriend. It was very passionate, only, just before reaching orgasm, he stopped looking at her and looked at his watch, then came loudly and violently.

Their relationship was history of course, but it was a great moment for him, and maybe it was worth it. Certainly the watch didn’t feel humiliated by being thought of as a sex object. However, the incident does give pause for thought.

An important psychiatrist once said that watch collecting is the only known cure for male mid-life crisis. It restores one’s sense of control and brings love back into one’s life. BUT IS THERE A CURE FOR THE CURE?

When does love become madness? Take, for example, the case of Dr. “B”, a respectable family physician whose life was taken over by watch obsession, and who thought there was nowhere he could go for help. Every time he took a patient’s pulse, he found himself admiring their watch and often buying it from them.

Dr. “B” finally came to us and together we developed and perfected this 12-STEP PROGRAM. For 3 years now, he has not gone to a swap meet or been into a watch or jewelry store or pawn shop. He takes his wife to the opera, to shows and to cheap motels. He plays chess and poker with his children. He takes it a day at a time.

He came a long way, but first he had to admit that watches had gone beyond a creative pastime and had reached the level of addiction. He was out of control and had to confront the fact that he was sick and out of control.

This will be your first step as you embark on this challenging course.

The program offers a radical new technique – THE OBSESSIONAL – where participants reveal all about the obsessions which most compromised their lives and separated them from their families, to the point where they could only relate to other watch junkies or dealers.

First they must recognize the harm they have done to themselves and their families, then they must come to understand the beast they seek to conquer.

This full-immersion program will cover such classic conflicts and paradoxes as –

- Your watches or your wife.
- Losing money on watches.
- Making money on watches (Optional).
- Size and the Virility Issue.
- Box & Papers, or Selling the Sizzle Instead of the Steak.
- Watches and Ethnic Stereotyping.
- Watches and the Fall of the Soviet Empire (Optional Seminar).

And this is only the beginning. Yes, there is an easy way. People have thought that the only known cure for watch collecting was to become a watch dealer – for which there is no known cure.

THE 12-STEP PROGRAM offers hope, based on our faith in self-motivation, and our faith in the potential normalcy of life.